Who benefits from brain fitness games?
Brain health is an issue for people of all ages, from those in a busy work environment to seniors concerned about maintaining vitality. In this video, HealthMaker Gregory Bayer, PhD describes the various target audiences for brain training programs.
Certainly between 55 and 65, memory is also important, to augment the memory skills. And beyond that, 65 to 75, it's to maintain vitality.
Everybody wants to enjoy the retirement years as much or more than they did their working years. [MUSIC PLAYING]
We actually think the target audience is much larger than that. Our target audience is really age 25 to 75
because in the 25 to 65-year-old range, you're thinking about peak performance, or how to maybe address an issue that you have in the workplace.
I'll give you an example that's coming from our own corporate wellness opportunities. We've got people who work in cubicle environments
now, where there's typically noise and distraction of activities going on around you. And maintaining attention, if you're working on a spreadsheet
or working on a proposal or something of that nature, is very important, and being able to tune out those distractions. So people are using our exercises
to really promote their ability to, again, sustain attention over a longer period of time, to focus on the important things
and not the distracting things. So that's one application for maybe the 25 to 65-year-old. Certainly between 55 and 65, memory is also important,
to augment the memory skills. And beyond that, 65 to 75, it's to maintain vitality.
Everybody wants to enjoy the retirement years as much or more than they did their working years. And so we think brain vitality, brain health
brain health nervous system
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