Is Raising a Social Consciousness About Diet the Soulution for Healthy Eating?

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No, its not sufficient, its not the only thin. It's one component of how we actually engage consumers, we push them in the right direction. If you think about how we raised social consciousness around smoking. At the beginning we started, everybody could smoke anywhere, and then we started saying you can smoke outside the building and then the outside the building became 20 feet from the building and now it became 100 feet from the building and now you're almost a little bit like a pariah when you smoke.