How Do You Protect a Company's Bottom Line and Do What's Right?

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I don't find that there's a gap between what most companies want to do and what is their bottom line? They sell products that they want to be, they believe are safe and they want to have a good business and they want to provide for their shareholders and their employees. I think that where the challenge comes in is as a marketeer you truth well told.

This is a saying of one advertising agency, and I think truth well told is actually where it has to be in the future because of the digital age that we live in. Because if you are the Netflix that makes the wrong move within a matter of hours there's a social movement that's against you.

And so the reconciliation I think is all pointed in the right direction because in this age of transparency, brands needs to be more accountable and more responsible.