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Technology is ingrained in our lives, and in healthcare, it can help consumers achieve wellbeing. Hear what HealthMaker Ned Russell, EVP, Publicis Groupe, says about digital technology as a part of daily life and its role in healthcare.
Because the train has already left the station in terms of how digital is so ingrained with how everyone lends, a car is now a moving piece of software. Now it's into the clothes, your phone is everything and it's becoming even more. Look at what tablets have done in a very very very short period of time and I think what is exciting is, healthcare is a place where all of these stuff merges and what is also interesting is there is not really, I think wellness is the wrong word now, wellness is tired.
It's about well-being and that's really what's at the core of it and digital technology offers the opportunity to help consumers achieve that goal.
Ned Russell, executive vice president, Global Growth & Publicis Sanofi Lab at Publicis Groupe, discusses trends in healthcare and pharmaceutical marketing.
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