How to Use Employers to Improve Healthcare

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And the way we fix it to be quite honest is the way we fix lots of systems that are broken. It's a disruptive innovation. You don't go to the existing system to try and fix it. It's impossible. You go with better solution elsewhere and people transfers. And solution is not to go healthcare it is to go to the people who actually pay the bills, health care with your employers and get them to provide incentive to their employees to change their lifestyle.

Now put this in perspective. Two thirds of us are overweight, one half of us are dangerously overweight, and 100 million Americans are obese for worse. I mean there are in serious harm's way. So this isn't a few people. This is 100 million Americans right now and there's another 50 million out there who will be obese in five or 10 years the way they're going.

And in that environment, you have to give them an alternative that they want. The problem is not an active supply or generating more and more supply of warmer solutions [XX]. The promise is active demands. And there's no demand for this. They don't want to do this. And so you'll have to come up with something they want and number one and most importantly is provide [xx], because people simply want to show up every smartphone, and conversely very rarely did we get to do something fun [xx] INn our case that's a game.

A game led by yourself would not be a solution. The thing is you will show up. All of a sudden you get to do something fun and enjoyable, that triggers all of the things that a game triggers, and a game itself is a lot like a big mark. There an instance opening in here. You do something, you get points, you get rewards, you get badges, you feel good.

Couple of hour in the solution network. And I'm not a people you don't know. There's no value in that, but a people whose respect you care about. And in this regard, coworkers interestingly turn out to be better than friends. And it's not because you don't care about your friends opinion, but you can't expect your friends to cut your slack but, it work.

You know, you want to look like a kind of person people can depend on and respect. So your co-workers are people you know, that they are people whose respect you want. Third thing is make sure everyone is in the same boat. A lot of what we see in healthcare singling out the people that are sick.

That's natural because they cause too much money. The things you need to do whether you are sick or whether you are risking being sick or not are the same. Fundamentally, you've got to eat less crap, you have got to eat more veggies, you have got to eat less, you have got to learn how to cope with stress and you have to work out.

That's it. So you don't have to stigmatize the sick and the game of course is rigged and you do more and more of these four things. The more of them you do the better you do. That's how you encourage them all because people when they play a game, naturally play a game to do well. And then lastly peer pressure.

People have a responsibility to a small group is much, much stronger than a responsibility to an organization that they just happen to be a part of and still strong yet if they picked them. So, the ingredients are make it fun, provide a huge amount of social support from your co-workers, and at the same time provide a certain amount of peer pressure from the small number of the co-workers you've chosen as your peer pressure elements.

A lot of our focus is on building habits over the first 10 weeks to 12 weeks. But once you've done that, it's really easy to sustain it, and that's the thing we're trying to do.