Is SNAP an Anti-Bullying Campaign at Heart?

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The heart of it is that we wanted to show kids the kindness is cool, and that when you're in elementary school and middle school, the littlest things that you do can make a huge difference in these kids lives. If it's as small as sitting with them at lunch, or playing with them at recess, these are the things that we really want to instill on the lives of this children.

We're teaching them compassion and empathy not sympathy. We want them to include children. It's extremely important, it's a problem that we see, and it's a problem that's been reported throughout the nation and we really feel it's important to hit it at the root cause.