Nationally, Long’s advocacy work has been featured on The Doctor Oz Show and National Public Radio’s Marketplace. The Guardian Nurses success story has been reported in the Sunday Philadelphia Inquirer, the Philadelphia Business Journal, the Chicago Tribune, the Boston Globe, and the New England Healthcare Journal. In 2009, Long’s work was featured in a New York Times Business Section article entitled, “After a Diagnosis, Someone to Help Point the Way.” In 2008, Long was honored by TAG Heuer North America and Glamour Magazine for making a difference in her community. The “What Are You Made Of” award was presented by TAG spokesperson Uma Thurman in conjunction with Glamour’s Women of the Year Gala at Carnegie Hall in New York City. In 2011, she was selected as a Woman of Distinction by the Philadelphia Business Journal.
With 25 years of experience as a Registered Nurse and Administrator, Betty Long knows how the healthcare system works. As a caretaker for elderly relatives, she saw firsthand how difficult it is for patients and families to make the healthcare system work for them.
These experiences as both a provider and a consumer of healthcare services led Long to found Guardian Nurses Healthcare Advocates in 2003. As President today she leads a growing team of Registered Nurses who represent and advocate for corporate and private clients all over the United States. The company’s Nurse Advocates are a strong and independent voice for patients and families who need help with hospitals, doctors, long-term care facilities, insurance companies and government agencies.
Long began her career in 1986 as a critical care nurse. She later earned a masters degree in healthcare administration and went on to leadership positions in hospital administration and healthcare consulting. Long also has management experience in long-term care and out-patient services for seniors.
Long is also a contributing editor for Employee Benefit News, a monthly national magazine for employee benefits professionals. She enjoys spreading the word about healthcare advocacy and speaks regularly to healthcare professionals, insurance industry and human resources professionals and consumers. Long shares practical healthcare advice each month in the free Guardian Nurses email newsletter, The Flame. Anyone can subscribe at www.GuardianNurses.com.