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Lindsey Duncan, Nutrition & Dietetics, answeredHoney not only attracts water but it helps absorb and retain it on hair and skin. Because of this, honey is added to countless shampoos, soaps and cosmetics. You can enjoy the moisturizing benefits of honey at home by stirring it up with milk for a facial, adding it to your bath water to soften skin, or mixing it with olive oil as a natural hair conditioner. You can even make your own moisturizing exfoliator: Just add sea salt or crushed oats to the honey and rub it on the body.