How Can Artificial Sweeteners Affect Weight Gain?

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If you are trying to lose weight artificial sweeteners are not going to help control your weight, in fact, studies have demonstrated that when you use artificial sweeteners, you can actually gain weight and this may seem counter intuitive, but the reason for this is that if your brain is creating sweets and you reach for that sugar-free cooking instead and eat that, your brain doesn't feel satisfied and you still have that craving for the sugar.

So then what happens? You may reach for a second cookie or even a third and you wind up over-indulging. Instead, just have that one sugar containing cookie, your brain feel satisfied and in the end you may wind up consuming less.