How do supermarkets get shoppers to spend more?
Supermarkets get shoppers to spend more money with great marketing; they know how to appeal to all the senses, leading shoppers to buy extra items they don't need. Watch psychologist Jennifer Hartstein, PsyD, explain how this marketing works.
Transcript
[ROCK MUSIC] If they're doing their job well, they're going to have little areas for you to taste different food, or different ways to present food in a way that feels good.
Maybe they have music on in the background you get distracted by so you buy more.
Supermarkets get shoppers to spend more money because they're really good marketers. I mean, at the end of the day, a market is meant to give you information and provide you
with things to buy. If they're doing their job well, they're going to have little areas for you to taste different food,
or different ways to present food in a way that feels good. Maybe they have music on in the background to get distracted by so you buy more.
So the fact is that any way that they can appeal to your different senses and pull you in with, this is the best and the newest, you're
going to gravitate towards that and you might buy something you don't normally need. There's actually, in supermarkets-- in a wine store,
there was a recent study that was done, where they had French wine and German wine on the shelves. And they played some German music softly in the background
and found that through that subliminal messaging, people bought more of the German wine than they did the French wine. So there's always tricks of the trade going on
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