Why Are Some People Reluctant to Get a Colonoscopy?

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I think people have a concern about going through what is considered an invasive procedure or undergoing sedation, monitored anesthesia care. I think there's probably a stigma about having the colon examined as well. Certainly it's considered more invasive than mammography. But I think what we're seeing nowadays and certainly in state wide programs where there are sort of large scale initiatives to increase colon cancer screening more and more people are being screened.