How Do You Engage Consumers to Get Them to Do Something About Their Health?

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I think engagement is really key where you need not only the trained professional or the learned intermediary in the FDA speak, but you also need the family members, the communities, the incentives of the store, so when you go to a CVS or a Walgreens or an Osco whichever boots wherever you are in the world, that you have the opportunity to say OK, if I'm looking at something that might help me for my health, what are other things that I need to know and I think we incentivize unlike we've been doing everything from frequent traveler points to opportunities at stores and affinities.

I think retail is a great way to do that, but even more importantly I think we have to move health away from health facility into the community and into daily life.