Should We Worry About the Privacy of Data with Biomedical Sensors?

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Privacy is necessary in order for patients to willingly participate for institutions. To willingly participate we have to aggregate data from millions of patients in order to make the best decisions. So it's critical that we have confidence, and so we have to have good systems that provide the reassurance to people and institutions that their data will be secure.

Probably one of the main threats right now is, is it going to be used for marketing purposes? And more so certainly in certain areas, based on the structure of insurance plan, people are worried about somehow their employer or their insurer learning about confidential information but fundamentally it's a confidence issue and it's one that is a challenge.

It's an ongoing challenge that we all have.