Why Hasn't Preventative Care Gained Traction?

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Have the battle of doing wellness and from an insurer's standpoint is, you could end up paying for if I was currently insuring you today and you said Richard, here's all these programs that are available to you to keep your weight down, to quit smoking, to exercise, and then five years down the road you switch carriers.

I've just paid the offer for the carrier that takes you next, he's going to he's going to want to get the benefit from it. So that's why I think you don't see in theory, all those wellness programs should work, the problem is the number one question, who's going to pay.