Do You Think We Are Too Reliant on Technology?

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I think technology plays a role, but I think it has to be packaged with personalization. I'll give you the example from our world, we built these retail centers and what I'd was a reporter run up to me at one of these retail centers and say why are you building bricks and mortars? Everybody if there is everything online, why would you spend and waste this money in this way? And I asked him why Apple built Apple stores, because Apple of all players could sell all of their products online, but they didn't.

It's about an experience, think about what we are selling. The most complicated product out there, the most personal product out there, in a time of great great change. We said no, we are going to double down on being connected to our consumer.