What Can Our Society Do to Solve the Obesity Crisis?

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I think there are a lot of things that we can do. We can think about starting when kids are young, when they develop a taste for sugar and salt, we can think about how we're advertising to young kids, who can't distinguish between commercials and a cartoon, and think about the messages that are going out there so that when the kid who sees the characters jumping off cereal boxes, he or she is in the supermarket with parent they are going to want that character or the toy inside or all these kinds of things.

So we put the wrong incentives out there.