How Do You Define Success in Terms of Consumer Engagement With Their Health?

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Success in terms of engagement is going to dependent on the type of individual and the overall health and well being of that individual as well. Success can start as just getting someone to be more active, even an hour a day. And 26% of Americans get zero physical activity other than walking to work, and then they don't spend any time working out.

So success for someone like that could be just getting an hour per week and intense on the activity for example, success for somebody that's diabetic would be to get them to manage their diabetes very actively and control their insulin and what they eat.