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Mobile health is a way of using digital tools to improve health outcomes. Learn what HealthMaker Ned Russell, EVP, Publicis Groupe, says about how mobile platforms can integrate patient data for better healthcare.
Mobile health is just one channel of what is a digital health platform. E-health, D-health, same stuff. I think it really means that there is in platform to me is the keyword, is that you create a platform powered by digital tools that integrates with a patient, consumer's life and helps him to better outcomes or I think increasingly especially with data, which we haven't talked about at all.
The devices will be now plugging in to data which will be a huge asset to healthcare professionals for understanding where they're at and where their are at and what is their true behavior to help guide them to a better place.
Ned Russell, executive vice president, Global Growth & Publicis Sanofi Lab at Publicis Groupe, discusses trends in healthcare and pharmaceutical marketing.
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