Should Traditionally Non-Healthy Brands Be Concerned About Health?

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The brands are going to concern themselves for the bottom line, but I do think that, where health comes into it is when the country makes health also a personal responsibility. So if we are a society where this person who doesn't really suffer from the condition but chooses to eat themselves into that place and it's then unhealthy that all of us have to pay for, I think that there's kind of a smoking residual effect that will start to ride that way and what it means is you're going to be responsible for your own health, and I think that within 10 years on a corporate basis with insurance I think it's one of the things that's going to go through in interview phases.

I don't think they're going to say, all fat people go over here, you're going, you're out. Obviously not but I think that the companies are going to say, you better take your own health much more seriously because it's not going to be undone.