How Important Is Consumer Engagement in Healthcare?

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I think that the best plan from the beginning of time have had a tribe around them and in the engagement though is really now about a dialogue. The dialogue is desired but it is only as valuable if there is a utility again and also a real transparency on the part of the marketer, not every product and it's not only in drugs, is right for every patient, and I think that if the marketers are clear about that, and it's also helping consumers in a broader disease state basis, they're going to find that they're going to be more successful.