How Do You Reach a Broad Consumer Audience in the Digital Age?

How Do You Reach a Broad Consumer Audience in the Digital Age? (1:06)

Advertisers can be part of a consumer’s life, thanks to the wide use of devices. In this video, HealthMaker Ned Russell, EVP, Publicis Groupe, explains how an advertiser can be a partner in users’ healthcare, providing information about their health.

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The question of how you reach audience in the digital age extends beyond the healthcare but basically the world is flat and we live in age where also the consumption of media is so different compared to what was even 5 years ago and people are increasingly steered by their devices, and what happens now is that the advertisers have an opportunity to be part of the conversation and actually ingrain themselves in how their customer lives.

The key to doing that successfully is to be very transparent, and to go into it as a partner in effect for whatever it is, and in healthcare, they're so many opportunities because you're really serving a need, and what you're trying to do is simply is you want to make sure that the right kind of patient has the right kind of conversation with the doctor.

It's really that simple.