How Can We Bring the FDA Into the 21st Century?

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A clear responsibility that's put on to the pharmaceutical companies and their marketing partners, certainly just in text analytics, there is enough technology that is out there to find things that could be worry-some and to work them through and point of fact it's really no difference than any adverse reporting that might come in from a direct mail program.

The FDA has said basically, we did a study about this and we're looking at the results and this was at a meeting I attended in the fall of 2011 in Washington. And we asked when the survey had been done and it had been done in 2009. The difference in social media is what's going on between 2009 and 2011 was.