Why Is Design Essential?

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I don't see it in packaging, I don't see it in many things. You can look at certain products and know exactly what's wrong with it the minute you pick it up, and say you know, this isn't for me, and because you have a comparison with something really good. To find something that's really may function almost as well but it's clunky, it's ugly, the color is wrong, there's a lot.

I always look that I always look for a good design.