What Technologies Can Help Change Patient Behavior?

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We work with all kinds of consumer technologies that popular ones like Fitbit weaving[SP?] scales other things you can now get in the Apple store, blood pressure caps, and all that. We also work with some medical rates census as well to use those to provide feedback loops to patients, to help educate them about where they are in their health, and quantify their health for them.

And then we use all kinds of data, analytics, and algorithms to generate customized messaging for those individuals. You keep them engaged in those feedback loops and change behavior.