Why Do What You're Doing in Healthcare?

We think that the proliferation of devices, smartphone usage and apps have actually lent itself very, very easily to the kind of healthcare space and so for us it's exciting to come into an environment where traditional loyalty and advertising techniques that can actually help influence behavior maybe haven't been used before so notions of gamifications, notions of incentives, notions of insights back from your data we think can be very unique and and new to the healthcare space.