The proliferation of smartphones lets Tictrac easily reach consumers with information that can influence their wellness. In this video, HealthMaker Jeremy Jauncey discusses how Tictrac fills a need in the healthcare environment.
We think that the proliferation of devices, smartphone usage and apps have actually lent itself very, very easily to the kind of healthcare space and so for us it's exciting to come into an environment where traditional loyalty and advertising techniques that can actually help influence behavior maybe haven't been used before so notions of gamifications, notions of incentives, notions of insights back from your data we think can be very unique and and new to the healthcare space.
Jeremy Jauncey is cofounder and business development director for Tictrac, a lifestyle design platform that lets users discover more about themselves from the data they're creating.
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