Is TicTrac Based on People Who Believe in the Quantified Self?

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Yes I think it very much starts there as a quantified self-concept and I think it sits most readily with those types of individuals but what we're really looking at is trying to drive this as a big consumer plan, the notion that actually in the future quantified self will just be life.

We believe that self-tracking will just be a part of your life the way that mobile friends are going, the way that sensors are going, is very, very easy to actually capture data about yourself and more and more so we do it every single day. So that's really something we're playing on.