How Important Is the Rise of Social Media to Healthcare?

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Is incredibly important, I really think it is and I think it goes back to this patient that we were talking about of using the principles of online marketing and loyalty to really drive engagement in peoples' health, the ability really to learn from what's been happening in e-commerce and learn from what's been happening in a big credit card reward loyalty programs or hotel reward royalty programs and move that into health care.

I really believe that's a powerful way to start engaging people from the grassroots up.