Making Mobile Medical Technology Appeal to Aging Americans

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I always like to think that M health is going to be successful, it has to succeed and engaging with and gaining adoption with the aging population. You do see lots of cool tools out there, and people talking about oh! I downloaded these 10 apps. I use this app for this, and I use this app for that, and I use this app for sleep, and that's not going to work with a 75-year-old woman who lives alone.

It has to be easy to use, so simplicity, must be easy see, has to be easy to hear, has to be easy to hold, and it has to come with the ability to get in touch with live people. The way that it works today, and the way it's always worked historically is, hey I'm an agent consumer, I go to the doctor, the doctor tells me I have something wrong with me, and talks for a while about what it is.

It's going in one ear and out the other especially if I don't have somebody there with me at the appointment. I get home, I've got some prescriptions, I don't really know what they are, I kind of know when to take them, and I forget a lot of the instructions that have been given, and so I'm basically flying blind again.

What M Health promises is it puts in your hand the ability to just have- that intelligence, how I should be altering my behavior to the best to make my self health. There's two ways that people are going to market with MR services. They are going through the health care system which is very much like a salmon swimming upstream, or there's going directly to consumers in a market place.

Now, and the trade of there is that takes money, because you got to gain awareness in a marketplace. But, what I've been observing is it's equally difficult in both places but if you have money, this is a lot easier going to the consumer directly. Because between policy and FDA, and getting doctors to actually prescribe these services is going to be very difficult.

So, if you can imagine some of the goals of these services would be to have a doctor instead of writing a prescription for a drug like prescription say, you need to download this App to help you manage your diabetes, and they would walk way and they would go and they would download the App, and they would pay some fee and get reimbursed, and that's one way to distribute the product, or you can go out and try to get consumers to be aware.

If you have diabetes, you should download this for yourself because it's going to be good for you, because it's going to improve your health and your wellness, and you're going to live longer. One example we have is urgent care product, so its an App it just provides access to nurses and doctors from your phone for a monthly fee of 499 per month.

And basically, you use this when you have health questions, or advice so that example of that aging consumer who can't quite remember what they're supposed to do. They're now have a place to go to talk to somebody very cost effectively without having to go on to the hospital, or go see their doctor.

And in that case, they're seeing that of the people who called in 41% were going to go to the emergency room, and we've take in almost 20% of those calls, and ended up guiding them towards home care, and another large percentage we guide towards non-urgent care. So, really reducing the usage of the emergency room, the unnecessary usage of emergency room.