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David Daly - What Is Personalized Medicine?

David Daly - What Is Personalized Medicine? (0:20)

Personalized medicine is understanding genetic drivers of disease in order to create a precise treatment plan for an individual patient, explains David Daly, Head of Oncology, Life Technologies. In this video, learn more about personalized medicine.

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Personalized medicine is a term that's used in individualized medicine, precision medicine, they all basically point to the same thing and that is understanding genetic drivers, in this case of disease and then matching that up with targeted therapies that act against that specific abnormality.