How Important Is Storytelling for the Healthcare Marketing Industry?

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I think storytelling is going to be marketing's role in the transformation of healthcare and we as human beings know the right things to do. We know the decisions that we need to make to make healthier decisions. It still does't stop us from spending a lot of money on a treadmill and then leaving the treadmill right next to us as we watch TV and then walk the dog at the treadmill.

We know the healthy decisions that we should be making but we're not, and we're looking at the explosion of technology out there that's facilitating things like the quantified self and all these healthcare movements that the technology enables but we are still not getting to the emotional piece that drives different behaviors to make us, make better smarter decisions about our health, and I think marketing can play a pretty big role in that.