Getting Consumers Comfortable with Medical Biosensors

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So compliance is actually this really tough nut to crack and it's a problem with medicines. Its a problem with diagnostics. It's a problem across the world and so, the way to get to compliance from our perspective is you have to drop that bar. You have to reduce the friction, reduce the requirements of the user, reduce the change in behavior and then offer as a as a lure, as a reward, something that the user will actually consider a reward.

People really want to collect data in a way that's going to fit their lifestyle whether risk reward equation makes sense on a routine basis. So biosensors is one step towards reducing that bar, reducing that friction. And I think it's the long term dream here. I think everyone shares in the sort of technology community in healthcare, you know.

You wish you could have data about people in real time all the time. I think that's still we're still a ways away from that and that's not what's happening in two or three years. I think the reality is it's a series of steps, and the goal is over time to widen this window. You know, to increase that access to the information.

It's one of the reasons that the healthcare system is overburdened is because people go and enter the healthcare system when they are already sick. So, when you get to a physician, you have a problem. When you get to a hospital, you actually need a hospital. You don't go there if you're just feeling a little bit funny.

You go there because you have a serious condition of some kind that needs you to be in the hospital. So, the idea that you can actually avoid that high cost, high [xx] extremely intense hospital environment, will ultimately save our Health Care System. And instead of having to force doctors and nurses and other providers to manage sort of large bodies of junkie data we cannot give them small bodies of highly impact to validate the process and provide that human judgement that's going to make quality of care ultimately better.

Across the board none of this matters unless you have insight. Unless you have some kind of ways to distill the data and some sort of piece information that matters, that's going to change behavior. Just taking your heart rate can actually open up a huge amount of new data to analyze.

The heart rate variability is a great example. Its that same data analyzed is in a slightly different way, and it's been shown to actually tell you things about stress, you know. So the variability in your heart rate can actually give you enormous insight into how stressed you are.

Ultimately what we have to be able to provide, the healthcare system has to be able to provide is inside that's going to give patients and consumers the ability to take control of their health in a way, that's going to give them some early feedback that something's happening.

That something good is happening based on the action that they're taking. We in the community of developing these technologies how do we communicate to the wearers of electronics? What the value is that's going to come out of taking this data and sharing it with different players in the ecosystem whether that's providers or payers or other technology companies.

I think that there are certainly concerns but again there's huge opportunity to do good things with that information.