How Do We Get People to Embrace Technology?

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The only way that physicians, the health organisations are going to adopt technology is when you can really prove what you're bringing to the table, and you can partner with them in order to demonstrate that value. You can not do it alone, they cannot do it alone, any technology that any organization buys today has to come with a demonstrable value proposition that return on investment has to be not only financial, but it has to be organizational, and it has to be clinical.

What we're doing today is that patient that is coming in in an ambulance, that called the ambulance with chest pain, we're taking that EKG that is taken by the defibrillator that is connected to the patient, and on a near real time basis within seconds, the cardiologist now able to determine if you have a heart attack.

And if you had a heart attack, how server it is? Is this a complete blockage of the artery? What happens is in the past, you have to wait until the patient who was at the emergency department, then you have to look for the cardiologist on call, it usually takes 90 minutes from the time the patient arrives at the emergency department, that's the national standard until they get to the cath lab where that artery is going to be cleared.

So if 90 minutes is the standard, what we did was, how can we make an impact on time to intervention, but measure instead of from the emergency department to the cath lab. How can we measure from the time the ambulance picks you up? And we started seeing incredible results, we saw in cases, 35 minutes from the time you get picked up by the ambulance to the cath lab because the physicians were able to see that immediately, and they were able to activate the cath lab before you arrived at the emergency department.

When you have a complete blockage of the artery a difference of one minute makes a huge impact to the quality of that heart muscle. So then what we notice is that same patient when they went into the intensive care unit after the cath lab, they stayed almost one day less in the Intensive Care Unit because they had a healthier heart.

Their condition is not so bad, and they end up going home with a much more normal, it's ejection fraction flow in the heart on the input and the output to be able to live a normal life.