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How do supermarkets get shoppers to spend more?

Supermarkets get shoppers to spend more money with great marketing; they know how to appeal to all the senses, leading shoppers to buy extra items they don't need. Watch psychologist Jennifer Hartstein, PsyD, explain how this marketing works. 

 

Dr. Mehmet Oz, MD
Cardiology (Cardiovascular Disease)
Supermarkets are designed to make you walk out with way more items in your shopping bags than you intended. Next time you’re strolling the aisles, pay attention to the sensory sensations your supermarket uses to seduce you: the smell of brewing coffee and donuts, the colorful signage around the DVDs near the checkout, even the music is designed to make you reach for your wallet. During quiet business hours, supermarkets play slower music, hoping it will cause you to linger and buy more. On average, these supermarket tricks can cause you to spend $50 more per trip. Be sure to walk in with a list—and stick to it!
This content originally appeared on doctoroz.com

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Important: This content reflects information from various individuals and organizations and may offer alternative or opposing points of view. It should not be used for medical advice, diagnosis or treatment. As always, you should consult with your healthcare provider about your specific health needs.