Why do we crave specific foods?

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We crave food that is high in fat and calories because they release chemicals into our bloodstream called opiods, which bind to receptors in our brains and give us a sense of pleasure - euphoria, even.

The effects we experience from these opiods may explain why it is difficult for meat-eaters to give up meat and become vegetarians, because when they switch to vegetables they're foregoing the opiods in the fat of red meat.

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Important: This content reflects information from various individuals and organizations and may offer alternative or opposing points of view. It should not be used for medical advice, diagnosis or treatment. As always, you should consult with your healthcare provider about your specific health needs.