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Do graphic stop-smoking commercials work?

Hard-hitting media campaigns have been proven to raise awareness about the dangers of tobacco use and to motivate smokers to quit. The Institute of Medicine, National Cancer Institute, and Surgeon General have all recommended a national media campaign as part of a comprehensive approach for ending the tobacco use epidemic. Numerous studies have consistently shown that ads carrying strong negative messages about health consequences are more effective than many other forms of advertising, such as humorous or emotionally neutral advertisements.

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Important: This content reflects information from various individuals and organizations and may offer alternative or opposing points of view. It should not be used for medical advice, diagnosis or treatment. As always, you should consult with your healthcare provider about your specific health needs.