How does TV advertising affect drinking among teenagers?

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Michele Borba
Psychology
Long-term studies show that kids who see, hear and read more alcohol ads are more likely to drink and drink heavier than their peers. A study with third, sixth and ninth graders found those who alcohol ads desirable are also more likely to view drinking more positively. Use those frequently aired beer and vodka commercials during those ballgames you’re watching together as opportunities to discuss your values, concerns, and rules about drinking and pill popping.

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