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What is See Me. See Diabetes. (SMSD)?

See Me. See Diabetes. (SMSD) is a movement to promote a change in the way we think and talk about diabetes. The goal is to challenge misinformation and stereotypes. Instead, it puts forward messages to help all people with diabetes feel understood, empowered and cared for. 

SMSD launched in 2015 with their first initiative, the No “-IC” Challenge -- a commitment to not use the word “diabetic” to describe people with diabetes. The No “-IC” Challenge encourages people living with diabetes to tackle misinformation and stereotypes by taking the opportunity to say what diabetes is and what they would like others to know about it. The purpose of this challenge is to take a small step towards promoting empathy and understanding about life with diabetes, not to make people offended by the word “diabetic.” Even if being called a diabetic doesn’t bother you at all, you can still take the challenge.

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Important: This content reflects information from various individuals and organizations and may offer alternative or opposing points of view. It should not be used for medical advice, diagnosis or treatment. As always, you should consult with your healthcare provider about your specific health needs.