What is See Me. See Diabetes. (SMSD)?

See Me. See Diabetes. (SMSD) is a movement to promote a change in the way we think and talk about diabetes. The goal is to challenge misinformation and stereotypes. Instead, it puts forward messages to help all people with diabetes feel understood, empowered and cared for. 

SMSD launched in 2015 with their first initiative, the No “-IC” Challenge -- a commitment to not use the word “diabetic” to describe people with diabetes. The No “-IC” Challenge encourages people living with diabetes to tackle misinformation and stereotypes by taking the opportunity to say what diabetes is and what they would like others to know about it. The purpose of this challenge is to take a small step towards promoting empathy and understanding about life with diabetes, not to make people offended by the word “diabetic.” Even if being called a diabetic doesn’t bother you at all, you can still take the challenge.

Continue Learning about Diabetes


Diabetes mellitus (MEL-ih-tus), often referred to as diabetes, is characterized by high blood glucose (sugar) levels that result from the body’s inability to produce enough insulin and/or effectively utilize the insulin. Diabetes ...

is a serious, life-long condition and the sixth leading cause of death in the United States. Diabetes is a disorder of metabolism (the body's way of digesting food and converting it into energy). There are three forms of diabetes. Type 1 diabetes is an autoimmune disease that accounts for five- to 10-percent of all diagnosed cases of diabetes. Type 2 diabetes may account for 90- to 95-percent of all diagnosed cases. The third type of diabetes occurs in pregnancy and is referred to as gestational diabetes. Left untreated, gestational diabetes can cause health issues for pregnant women and their babies. People with diabetes can take preventive steps to control this disease and decrease the risk of further complications.

Important: This content reflects information from various individuals and organizations and may offer alternative or opposing points of view. It should not be used for medical advice, diagnosis or treatment. As always, you should consult with your healthcare provider about your specific health needs.