Geneva Templeton received a B.A. in political science and a minor degree in French from Louisiana State University, where she was inducted into the Phi Beta Kappa honor society. After first working in the project management arena, she gained experience in strategic planning, budgeting, executive leadership, marketing and public relations in the political arena through years of government executive staff experience in Louisiana. A move to Colorado led to a focus on marketing. Throughout it all, Geneva was involved in various volunteer activities with local nonprofits, which eventually led her to Challenge Aspen. She first joined Challenge Aspen as the events manager, responsible for coordinating all fundraising events, and then became the marketing and appeals director. While with the organization, she learned firsthand about the needs of returning injured military and their families through Challenge Aspen's C.A.M.O. program and was instrumental in the development of the Challenge America concept. Her credentials, diverse experience, decade of marketing experience and involvement with the Challenge America initiative since its inception made her a logical choice for chief operating officer for the non-profit organization.