Bio
Chief Technology and Media Officer, WCG
With nearly 25 years of social media, marketing and communications experience, Bob is now Chief Technology and Media Officer for WCG, a leading independent global communications company and “2011 Global Healthcare Agency of the Year”. He was most recently vice president of Communities and Conversations at Dell Inc., and previously served as Head of Global Pharma Communications for Novartis, and Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis). Bob has served on a variety of boards, including CancerCare, The Huntington’s Disease Society of America and the Dell Foundation. He is author of the book Pre-Commerce: How Companies and Customers are Transforming Business Together, and is a frequent speaker and blogger on social media.
With nearly 25 years of social media, marketing and communications experience, Bob is now Chief Technology and Media Officer for WCG, a leading independent global communications company and “2011 Global Healthcare Agency of the Year”. He was most recently vice president of Communities and Conversations at Dell Inc., and previously served as Head of Global Pharma Communications for Novartis, and Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis). Bob has served on a variety of boards, including CancerCare, The Huntington’s Disease Society of America and the Dell Foundation. He is author of the book Pre-Commerce: How Companies and Customers are Transforming Business Together, and is a frequent speaker and blogger on social media.
