Barbara began her broadcasting career in radio as creator, host and executive producer of the award-winning Health in 30® radio show, which brought listeners the latest health information and featured renowned health and wellness guest experts.
Barbara is a contributor to many health sites, is frequently quoted and featured by numerous media outlets, and has appeared on FOX News Live. You can watch her on Sharecare in dozens of Health Smarts videos, in which she delivers her trademark brand of advice: simple, practical and trustworthy tips to help people take charge of their health and feel their best.
Barbara received a Broadcast Journalism Award of Excellence for Health in 30® from the American College of Emergency Physicians. The winning program, “Ins and Outs of the ER,” explained what patients should expect in the ER and explored the challenges created by crowding. In 2011, Healthin30.com was voted Best Health Blog by Healthline.
Barbara was a board member for the National Association of Medical Communicators and served on the Academy of Judges for the International Health and Medical Media Awards. She was invited by Microsoft to judge a series of innovative technology entries for the Imagine Cup 2012. She served as faculty for the American Medical Association’s Medical Communications Conferences, has taught classes in media broadcasting, and is a team member for one of TEDMED’s 20 Great Challenges, Improving Medical Communication.
Currently she is president of Barbara Ficarra Productions, LLC, and is a consultant, moderator on panels and webinars, and media trainer. She speaks internationally on healthcare issues, focusing on professional development, patient engagement and empowerment, social media, and digital technology, including mHealth (mobile health), gamification, health apps, telemedicine and telehealth, leveraging her experience as former senior director of clinical affairs for a telehealth company.
She is also an administrative supervisor at a large university medical center, where she covers multiple medical and surgical units, critical care, oncology, cardiology, the psychiatric unit, women’s and children’s services and the emergency trauma department. She always encourages patients and their families to be proactive and take charge of their health.
Her professional affiliations include the Association of Health Care Journalists, New York Women in Communications, Microsoft Health Users Group, HIMSS (Healthcare Information Management Systems Society) and American Telemedicine Association.