Why does trying to resist something make us want it more?

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  1. Dr. Mehmet Oz
     
    Dr. Mehmet Oz answered:

    You'd think that repeatedly telling someone not to drink, not to smoke, or not to download naked pictures to their work computer would be enough. But your brain can do very funny things. Your brain - specifically the part of the brain that influences cravings, your insula - hears "don't smoke" and reacts the same way it hears "smoke." And that stimulates the craving for a cigarette. A much better approach when you want to help someone get rid of their addiction: Flip the message. Instead of saying "Don't smoke," say "Breathe free." Instead of "Don't eat doughnuts," say "Have a handful of nuts." Instead of saying, "Don't look at naked pictures," say "Want to get naked?"

    More Related Answers from Dr. Mehmet Oz
    You'd think that repeatedly telling someone not to drink, not to smoke, or not to download naked pictures to their work computer would be enough. But your brain can do very funny things. Your brain - specifically the part of the brain that... More
  2.  Ximena Jimenez
     
    When it comes to favorite foods, denying yourself from them can lead to obsessing and most likely overeating. It is crucial not to label foods as "good" or "bad"; this is the case of some fad diets that promote an unhealthy relationship with food. Focus instead on healthy foods instead of dieting. Remember that all foods can fit.
    More Related Answers from Academy of Nutrition and Dietetics
    When it comes to favorite foods, denying yourself from them can lead to obsessing and most likely overeating. It is crucial not to label foods as "good" or "bad"; this is the case of some fad diets that promote an unhealthy relationship with food.... More
  3. Dr. Mike Dow
     
    Dr. Mike Dow answered:

    Swearing off a certain food is a recipe for binging on it, says addiction specialist Dr. Mike Dow. To learn a better approach to resisting something, watch the video.





    More Related Answers from Dr. Mike Dow
    Swearing off a certain food is a recipe for binging on it, says addiction specialist Dr. Mike Dow. To learn a better approach to resisting something, watch the video. More