What's the difference between controlled and automatic processing?

Though it's useful to distinguish between controlled vs. automatic processes and thinking vs. feeling processes, many decision-making problems (especially ones that happen with money) may originate in an improper division of labor between the various processing types. For instance, impulsive decisions (great purse?) are excessively influenced by external stimuli, pressures, and demands. Such a person may not be able to give a more satisfying explanation of an action except that they 'felt like having it.' You're probably used controlled processing to buy the house, but more than likely, automatic processes caused you to fall in love with it. Some of the main problems when it comes to bad money decisions can be grouped into these factors as they pertain to the push-pull between thinking and feeling.

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