How common is urinary incontinence among women?

Even though 1 in 4 women over 40 suffer from some type of urinary incontinence, most are too embarrassed to talk about it. Whether it's leaking a little when you laugh too hard, being unable to hold it until you reach the bathroom, or spraying instead of urinating in a steady stream, many women suffer unnecessarily from highly treatable problems. In fact, only 1 in 12 women will ever get help, and yet 80% of the time urinary problems can be completely cured.