One not-so-good example of a measurable goal is, "I'm going to eat more fruit." This doesn't work, because you need to recognize that saying it is simply not enough. If you walk past the same fast-food joints every day and only have a vending machine at work, how likely are you to venture out and make a special trip to go hunt down some fruit in the middle of the day? You need to build your goals into your routine with proper preparation. That means you need to add fruit to your shopping list, buy it, cut it up, and have it ready to take with you to work or you'll never succeed. A better goal would be, "This week, I will eat two fruits at least four days of the week during breakfast and my evening snack."
So there are a number of steps that go into setting a simple goal. Saying that you are going to drink less or exercise more doesn't mean anything. Alternatively, being specific about committing to drink only four ounces of wine on Friday or exercising three days this week helps you set benchmarks you can follow. (It sets you up for success instead of failure.) If you do this with a measurable goal, you'll find it attainable because it's specific. Remember, always start low and resist the temptation to set overly high, unrealistic goals.
Find out more about this book:Eating Free: The Carb-Friendly Way to Lose Inches, Embrace Your Hunger, and Keep Weight Off for Good