The Professional Life Coach's aim is to help the client unleash unlimited potential and achieve their goals. The coach's aim is always the client's agenda and to help the client "get out of their own way". There is a proven system to unleashing individual potential, and the coach knows the process. The coach helps the client see the possibilities, establish goals, and then holds the client accountable.
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National Academy of Sports Medicine answered
Life coaches aim to deliver positive support and feedback, offer occasional advice, and improve leadership, accountability, and communication.