Any successful negotiation begins with being crystal clear about what you want. Many women shrink from the idea of negotiating because they think it just means being loud, aggressive, and pushy. In fact, the essence of negotiation is coming to an agreement that does not sacrifice what is essential to you while allowing the other party to do the same. It’s actually something women are brilliantly suited for.
And remember, what’s the worst that can happen? We are told no, and we’re no worse off than we were before. Just look around and you’ll see plenty of evidence that asking for what we want results not in the realization of our worst fears but in getting what we want.