If a person is highly allergic-then wheat allergies can be severe and life-threatening. A dire allergic reaction called anaphylaxis can happen very rapidly and requires immediate attention. Anaphylaxis symptoms include trouble breathing-dizziness-chest pain-loss of consciousness-and change in skin color from lack of oxygen. Individuals with anaphylaxis typically carry doses of self-injecting epinephrine (adrenaline). The injection can be self-administered or given by someone else. The individual must seek immediate medical attention-even after taking epinephrine.